Although it appeared in Thailand a few years ago, this is the first time Bac Giang lychees have been officially exported by a Vietnamese enterprise and brought into a large supermarket system in this country.
On the afternoon of July 7, the first batch of fresh Bac Giang lychees officially exported by VIFOCO Import-Export Joint Stock Company to the Thai market was introduced to Thai consumers by The Mall Group at 7 shopping centers. trade of this group.
According to a reporter from the Vietnam News Agency in Bangkok, although it appeared on the Thai market a few years ago, this is the first time Bac Giang lychees have been officially exported by a Vietnamese enterprise and brought into a supermarket system. major city of this country.
Lot lychee Bac Giang exports this time will be sold at Gourmet Market supermarkets, located in 7 large commercial centers of The Mall group. This is the leading supermarket chain specializing in selling foods, dishes and household appliances in Thailand.
Mr. Nguyen Xuan Viet - Chairman of the Board of Directors, Director of VIFOCO - said that with the support of the Vietnam Trade Office in Thailand, VIFOCO is very pleased to be one of the pioneering businesses to bring fresh lychees to the market. Thai consumers. In particular, Bac Giang's lychees are present on the shelves of one of Thailand's largest retailers today.
Mr. Nguyen Xuan Viet expressed hope that next year VIFOCO will export 1,000-2,000 tons of fresh lychees to the Thai market.
Mr. Thitikorn - a customer living in the capital Bangkok - commented: "I see that Vietnamese lychees have a slightly different color than Thai and Chinese lychees, but the pulp is thicker, more juicy and sweeter. The price is also suitable. So I think Vietnamese fabric will be popular with Thai people.”
Meanwhile, Ms. Somsri Somta and her two daughters said this was the first time they tasted Vietnamese lychees and found that the lychee fruit is not only delicious, sweet and succulent but also easy to separate the seeds.
Mr. Somkiat Wongsakulchai - CEO of Ekthai company, the distributor of Bac Giang lychees in Thailand - also highly appreciated the quality of Vietnamese lychees.
“Vietnamese lychees taste better than Thai and Chinese lychees. Lychee fruit has beautiful color, small seeds, juicy pulp and is very fragrant and sweet. This is the first time we are selling Vietnamese lychees at 7 stores of The Mall group in Bangkok and will expand to all branches next year. Also next year, in addition to lychees, we will also import Vietnamese mangoes into Thailand. I think this year Thai people will pay a lot of attention to Vietnamese lychees,” said Mr. Somkiat Wongsakulchai.
Meanwhile, Mr. Nguyen Thanh Huy - In charge of the Vietnam Trade Office in Thailand - affirmed that Thailand is a potential market for Vietnamese lychees.
He said: "The contributions of businesses, as well as the support of state agencies, play a very important role in guiding and helping Vietnamese lychees reach the Thai market. Although Thailand is considered the fruit capital of the region, there is still much potential and room to explore.”
According to Mr. Nguyen Thanh Huy, in addition to product quality factors, businesses also need to pay attention to seasonal factors. For example, in July, when domestic lychee output and imported Chinese lychees decreased, this was a great opportunity to bring Vietnamese lychees into the Thai market. This will be the key to helping Vietnamese businesses penetrate the Thai market, not only lychees but also many other agricultural products.
Mr. Nguyen Thanh Huy also said that Thailand currently only licenses 4 types of fruit to import from Vietnam. However, the market range of these four fruits does not only stop at fresh products, but also processed products.
Vietnam's Food Industry is growing rapidly and this will be the driving force for Vietnamese processed products to appear more in the Thai market in particular, as well as in the Thai market. like the world in general.
According to Mr. Nguyen Xuan Viet, importing countries always have "technical barriers" to protect agricultural products in their countries. Therefore, the government and businesses in Bac Giang province are prepared and have committed to creating separate growing area codes to export Bac Giang lychees.
Through practical contact, Mr. Nguyen Xuan Viet also realized that in addition to fresh lychees, the Thai market is very interested in products made from lychees.
He shared: "I really hope and hope that Bac Giang businesses, as well as Vietnamese businesses, will make efforts to produce more products from lychees to export to the Thai market."/.
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