In the documentary "The Tao of Coffee" produced by Warner Bros. Discovery produced and broadcast in Vietnam and globally at the end of November 2023. The coffee capital of Buon Ma Thuot was praised as the birthplace of "the best Robusta coffee beans in the world" and is gradually becoming into "Coffee City of the World" true to its potential and position.
Following the broadcast schedule in Australia, New Zealand, Vietnam, Korea, Japan, India, and other Asian countries and regions in November 2023, "The Tao of Coffee" is expected to be broadcast in China in January 2024. Coffee culture and unique coffee philosophy come from Vietnam with the guidance of "world storytelling champion" Warner Bros. Discovery has been creating great buzz globally.
In particular, appearing almost throughout more than half of the 45-minute film "The Tao of Coffee", the story of Buon Ma Thuot, Dak Lak, home to the best Robusta coffee beans in the world, from a land specializing in Coffee farming is gradually becoming the "Coffee City of the World" with the support of the Government and localities, the companionship and continuous efforts of farmers, experts and businesses that have created strong impression on viewers.
Hometown of “the best Robusta coffee beans in the world”
Using a unique storytelling style with analytical data and reliable comments from experts, the potential of Buon Ma Thuot and Dak Lak is revealed by Warner Bros. Discovery is hailed as the capital of the world's famous coffee raw material region, where delicious Robusta coffee beans are produced globally.
According to Discovery, “This is a story that originated in the 19th century. Coffee was introduced in Vietnam by the French. Only when Robusta coffee was popularized and production expanded did the situation change.” In 1857, the French introduced coffee to Vietnam, however, it was not until 1914 that the French chose Buon Ma Thuot as a place to specialize in growing Robusta coffee trees based on careful research on soil, climate, height…
The land of Buon Ma Thuot - home of the best Robusta coffee beans in the world, with a rich culture and special natural conditions and soil, is recognized by Warner Bros. Discovery praised on global airwaves.
With favorable conditions for Robusta coffee cultivation, Buon Ma Thuot makes Vietnam the second coffee exporting power in the world. According to Discovery, "Vietnam currently accounts for more than half of the global Robusta coffee supply, most grown in Buon Ma Thuot capital, Dak Lak province, with more than 30% of total national output."
At the same time, Buon Ma Thuot's potential is not only in output but also includes the quality of Robusta coffee beans crystallized from the essence of heaven and earth, nature and the love and culture of the indigenous people here. In “The Tao of Coffee”, Discovery evaluates: “To grow Robusta successfully, the temperature must be warm, it must rain regularly, and the soil must be fertile and dry. Located 500m above sea level, with fertile volcanic soil, Buon Ma Thuot has perfect conditions to produce premium Robusta."
With beautiful, emotional frames and honest, trustworthy comments from farmers to experts and reputable journalists, the coffee capital of Buon Ma Thuot is famous for the best Robusta coffee beans in the world. first appeared in "The Tao of Coffee" full of vitality and inner strength. According to Discovery, "Since the 1980s, the Vietnamese government has introduced a series of coffee production programs to help kickstart the economy." The development of vast, lush, green coffee farms of nearly 5,000 square meters in Buon Ma Thuot was identified by Discovery as being associated with the right policies from the Government to localities in focusing all efforts on developing the region. coffee, improving coffee quality, sustainable farming, harmonizing the environment. This is a solid foundation for the Vietnamese coffee industry to continue to maintain its position as the world's largest Robusta coffee producing country and realize the aspiration of "Vietnam's coffee revolution".
Vision to become “Coffee City of the World”
The potential and internal strength of the coffee capital of Buon Ma Thuot was introduced by Discovery not only as the homeland of "the best Robusta coffee beans in the world". Through "The Tao of Coffee", the project to build Buon Ma Thuot into a "Coffee City of the world" according to Conclusion No. 67-KL/TW dated December 16, 2019 of the Politburo, along with efforts Realizing this vision of the Vietnamese government, local authorities and the companionship of typical businesses is also clearly portrayed by Discovery.
With the skillful guidance of an expert storyteller, Discovery has portrayed the unique beauty of the land of Buon Ma Thuot, where elements of natural landscape, historical value, and rich cultural identity converge. culture, as well as the great aspirations and creative spirit of a coffee capital.
Accordingly, international audiences can admire the majestic landscapes of Dray-Nur, Gia Long, the symbolic works of the World Coffee Museum, the Coffee Village and products and services that elevate coffee into a culture. , art…. are being invested and developed, becoming unique tourism products that attract coffee lovers to Buon Ma Thuot.
In particular, Discovery spent a lot of time introducing the World Coffee Museum - a symbolic work of the Vietnamese coffee industry with the comment "unique museum", "iconic design, inspired by The inspiration of the long houses and communal houses of the people living in this land, combined with contemporary features of world design, aims to honor the Central Highlands"...
At the same time, the Buon Ma Thuot coffee festival is organized every two years by Dak Lak province, "attracting nearly 90,000 visitors" each festival period, appearing in the colorful and lively "The Tao of Coffee". Dynamic, truly a festival that brings the soul of the land, the soul of water, the soul of people, and the soul of the craft of a coffee capital.
Promoting the spirit of determination and correct policies of the Vietnamese government and the local government of Dak Lak province, Discovery mentioned Trung Nguyen Legend with the comment "pioneer in Vietnam's coffee revolution". with commitments to contribute to "implementing the mission of turning Buon Ma Thuot into the world's Coffee City".
It is known that, along with efforts to contribute ideas, projects, programs, and specific actions for Buon Ma Thuot region, Trung Nguyen Legend is continuing to commit to participating in the proposal process of "Iced Milk Coffee". ", "filter coffee" of Vietnam and Buon Ma Thuot coffee growing region became a cultural heritage recognized by UNESCO; Bringing international coffee events to Buon Ma Thuot...
The coffee capital of Buon Ma Thuot is rich in potential and internal strength, appearing in the movie "The Tao of Coffee" by Warner Bros. Global production and broadcasting Discovery has shown support and appreciation from experts and the international community for the vision of making Buon Ma Thuot become the "Coffee City of the World" with the prospect of " enhance the position of Vietnamese coffee globally."
Contribute to enhancing the position of Vietnam's coffee industry globally
Currently, the taste of Robusta coffee beans in Buon Ma Thuot, Dak Lak is increasingly recognized around the world, increasing global consumption demand in countries that are leading coffee powers such as Germany and France. , Italy, USA, Canada,... According to the Vietnam Coffee - Cocoa Association, in 2023, Vietnam's coffee industry continues to grow with the total export value of the 2022 - 2023 crop year setting a new record at 4 .08 billion USD, an increase of 3.4% compared to last year.
With the same output and quality, the reputation of Vietnamese coffee is also continuously highly appreciated in international media such as CNN, The New York Times, Canada The Travel,... as well as at national coffee competitions. leading international... Vietnamese iced milk coffee prepared from Robusta Buon Ma Thuot ranked 2nd in the "Top 10 most highly rated coffee drinks in the world" on the famous culinary site Taste Atlas.
In "The Tao of Coffee" Discovery continues to clarify the value of Buon Ma Thuot Robusta coffee beans that are increasingly being enhanced globally through the story of the Trung Nguyen Legend brand, a business recognized by leading media agencies. is at the forefront of "the work of changing the view of Vietnamese coffee in the international arena".
Packing the delicious, rich, distinct flavor of Buon Ma Thuot Robusta coffee combined with creativity in processing recipes, according to Discovery, Trung Nguyen Legend products such as G7 have been "exported to more than 100 countries." countries and territories", "selling more than 2.5 billion packages per year". Recently, G7 was chosen by Chef Jason Wang - Runner-up of 'MasterChef US' season 8 as the ingredient to create the dessert "G7 coffee shaved ice dessert" and posted on the Asian culinary information site Asian Food Network. Trung Nguyen Legend coffee shops carry the delicious flavor of Buon Ma Thuot Robusta coffee along with Vietnamese cultural imprints and special coffee experience styles that are constantly evolving, present in the world's leading markets. like China, America,...
Buon Ma Thuot city is home to the best Robusta coffee beans in the world, converging elements of landscape - history - culture and has an ecosystem that harmonizes people - nature..., with a pioneering spirit. , the creativity of businesses and the important decisions being implemented have created a favorable premise for building a global coffee capital, attracting billions of coffee lovers around the world. With the attention and companionship of the Government, local authorities, and the efforts of pioneering businesses such as Trung Nguyen Legend, it will soon contribute to making Buon Ma Thuot the "Coffee City of the World" , contributing to creating a new position for the Vietnamese coffee industry globally, realizing the vision of 20 billion USD for the Vietnamese coffee industry.
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