Singapore: An attractive and potential destination for Vietnamese fresh litchi and longan

Lychee and longan are two typical tropical fruits of Vietnam, have a delicious taste, and are items that have conquered many demanding markets around the world. In the ASEAN region, Singapore is a market with a high average income level, with demand for high quality fresh fruits. If Vietnamese lychees and longans meet Singapore's import requirements, they will have the opportunity to enter this potential market.

According to data from the Singapore Business Administration, in 2022, Singapore imported fresh lychees (HS code: 08109020), reaching a turnover of 6.78 million SGD; Imported fresh longan fruit (HS code: 08109010) reached a turnover of more than 4.6 million SGD.

Among the 7 countries that export the most fresh lychees to the Singapore market, China is the leading country with outstanding turnover (reaching 5.8 million SGD in 2022, accounting for 85.8% market share). Next is Australia (720 thousand SGD), Vietnam (43 thousand SGD), South Africa (52 thousand SGD), Thailand (24 thousand SGD).

For fresh longan products, Thailand is the leading country with almost absolute turnover (reaching nearly 4.2 million SGD in 2022, accounting for 98,38% market share). Next is Malaysia (64 thousand SGD), Vietnam (4 thousand SGD), China (1 thousand SGD).

In terms of quality and design, Vietnamese lychees and longans have beautiful designs, thin skin, and are sweeter than lychees and longans from other competitors. Currently, Vietnamese lychees and longans have also been imported by many high-demand markets such as Japan, Korea, Australia... Therefore, with such a brand and potential, Vietnamese fresh lychees and longans still have a lot of room in the Singapore market.

General requirements when importing fresh fruit into Singapore

Singapore is a strict market, placing many requirements on fresh fruit imported into the country. Accordingly, fresh fruit imported into Singapore must meet the conditions required by the Singapore Food Authority.

According to Singapore's Plant Control Regulations (https://www.sfa.gov.sg/docs/default-source/legislation/control-of-plants-act/24web_cop_importandtranshipmentoffreshfruitsandveg.pdf ), fresh fruits imported into Singapore must meet the following prerequisites on pesticide/chemical residues:

– Does not contain/residue any banned pesticides;

– Residues of pesticides or toxic chemicals must comply with Singapore's requirements (https://www.sfa.gov.sg/docs/default-source/default-document-library/food-regulations1.pdf) and FAO/WHO (https://www.fao.org/fao-who-codexalimentarius/en/);

– Particularly for fresh lychees and longans, the residual sulfur dioxide content in the product is not more than 50ppm (https://sso.agc.gov.sg/SL/SFA1973-RG1#Sc4-).

In addition, the product label must accurately and fully record the following information: (i) Full name and address of the manufacturer; (ii) Product description; (iii) Date of export/packaging. Information on the label must be written in English (other languages are an advantage).

Promotion of export of fresh lychees and longans in the area

Implementing the direction of the Ministry of Industry and Trade, in recent times the Vietnam Trade Office in Singapore has carried out many activities to promote the export of Vietnam's strong products. In particular, the Trade Office pays special attention to promoting seasonal fresh fruit products such as lychees and longans through Vietnam Goods Week programs in Singapore, trade connection activities between businesses, and connecting businesses. businesses with distribution systems, inviting customers to try fresh Vietnamese lychees at major events, etc. Results of promotion activities show that fresh lychee products have achieved quite a growth in export turnover. Good.

In the coming time, the Vietnam Trade Office in Singapore and related units are ready to support localities and businesses to promote the export of fresh Vietnamese lychees and longans to Singapore. Businesses who want to learn information about exporting to the market can contact the Vietnam Trade Office in Singapore for advice, support and connections with reputable fresh fruit importers. of Singapore.

Contact information for Vietnam Trade Office in Singapore:

Address: No. 10 Leedon Park, Singapore 267887.

Website: vntradesg.org.

Phone/viber/whatsaap: +6586455033.

Email: sg@moit.gov.vn.

 Source:Asia-Africa Market Department

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