Ri6 durian garden in harvest season.
A shipment of 5 tons of Vietnamese Ri6 durian officially imported by TT Meridian Ltd (UK) was cleared through customs on May 4 and distributed to supermarkets in the UK.
According to the Vietnam Trade Office in the UK, Ri6 durian - a Vietnamese specialty - has appeared in the UK market for the first time.
A shipment of 5 tons of Vietnamese Ri6 durian officially imported by TT Meridian Ltd (UK) was cleared through customs on May 4 and distributed to supermarkets in the UK.
According to representative Vietnam Trade Office in the UK, the outstanding quality of Ri6 durian, plus tax-free import incentives into the UK thanks to the UK-Vietnam Free Trade Agreement (UKVFTA), has helped Vietnamese durian have a competitive advantage in the UK. UK market compared to durian from other countries.
Previously, many Vietnamese specialty fruits were also present in the UK market such as Bac Giang lychees, Tan Lac red grapefruit and Dien Yen Thuy grapefruit, Cao Phong oranges of Hoa Binh province.
This presence shows the outstanding progress of manufacturing enterprises fruit export Vietnam because it meets Global GAP product quality and production process standards.
Mr. Thai Tran - CEO of TT Meridian Ltd (UK) - emphasized Durian Ri6 is one of the most famous specialty varieties in the Mekong Delta. Therefore, importers are very confident about the quality of the product and expect the market to react well, thereby preparing for larger shipments.
[Durian brings breakthrough expectations for Vietnamese fruit exports]
Starting a durian business is considered one of the stepping stones for TT Meridian Ltd to introduce leading Vietnamese products to the UK in the near future.
Vietnamese agricultural product importers have a competitive advantage in the UK market thanks to import tax exemption under UKVFTA as well as the quality of agricultural products.
For example, durian fruits imported from countries without tax incentives are subject to a tax rate of 8% while Vietnamese durians enjoy a preferential tax rate of 0% under the UKVFTA Agreement. Therefore, businesses can compete with similar products from Thailand and Malaysia.
To expand export opportunities into the UK market, trade experts note that export businesses need to have a marketing strategy, especially digital marketing, to introduce these specialty fruits. to consumers in this country.
This is a world trend that Vietnamese businesses need to apply in a developed market like the UK with a geographical distance quite far from Vietnam to promote exports in the near future./.
