Vietnam has the largest area and output of dragon fruit in Asia and is the largest exporter of dragon fruit in the world. Vietnam's dragon fruit export value also increased continuously, from more than 57 million USD in 2010, increased to more than 483 million USD in 2015 and reached 1.34 billion USD in 2020, higher than some agricultural products. Vietnam's traditional exports such as tea, pepper...
In 2021, the national dragon fruit output in 2021 has doubled with nearly 1.4 million tons. Dragon fruit continues to be the main export product of Vietnamese fruit with a turnover of more than 1.04 billion USD, accounting for 29.4% of the country's total fruit and vegetable export turnover. This is the product that has penetrated the most markets, especially the product that has been agreed to protect geographical indications by over 12 countries and territories around the world; Among them, there are large and demanding markets such as the US, Japan, UK, Germany, France and Korea...,
Promoting Vietnamese export dragon fruit products at the International Fair "My Karachi-Oasis of Harmony" 2023
In the Pakistani market since 2010, Thai dragon fruit products have been introduced in some high-end supermarkets in Pakistan but were not successful due to their unique appearance. Even the literal translation of the dragon fruit product name into English generated unfavorable reactions from local customers. Therefore, the Trade Office decided to use the original Vietnamese name of the dragon fruit product in promotional materials.
Promoting Vietnamese export dragon fruit products at the International Fair "My Karachi-Oasis of Harmony" 2023
Since 2021, Binh Thuan (Vietnam) dragon fruit products have also been sold in Pakistani supermarkets, but due to having to import small quantities from Dubai via air, the retail price is too high compared to Vietnam's export price. (8 USD/kg compared to 1.2 USD/kg). Therefore, Binh Thuan dragon fruit products have not been successful.
The challenge is how to let Pakistani consumers know about the nutritional and health protection values of Vietnamese dragon fruit? How do Pakistani businesses know the comparative advantages of Vietnam's exported dragon fruit products?
Following a series of activities to stimulate consumption of Vietnam's exported dragon fruit products in the Pakistani market in 2022, the Vietnam Trade Office in Pakistan organizes activities to promote Vietnam's exported dragon fruit products at the Fair. International “My Karachi-Oasis of Harmony” 2023.
To have raw materials to organize promotional activities, the business must order red-flesh dragon fruit from Vietnam and white-flesh dragon fruit imported from Dubai. The billboard advertising the nutritional value and health protection of Vietnamese dragon fruit printed in large format takes up an entire wall of the Vietnam Pavilion at the International Fair "My Karachi-Oasis of Harmony" 2023. Leaflets introducing Vietnamese dragon fruit products are printed in beautiful colors to be distributed to visitors. A charming overseas Vietnamese girl in a traditional Vietnamese ao dai was mobilized to receive guests and introduce and promote dragon fruit products.
Promoting Vietnamese export dragon fruit products at the International Fair "My Karachi-Oasis of Harmony" 2023
Dragon fruit is processed right at the fair into 2 dishes: fresh dragon fruit and dragon fruit smoothie. The deal targets fresh dragon fruit desserts for 5-star hotels hosting national day receptions and high-end parties, and dragon fruit smoothies for birth chains. Fruit juice serving to all customers.
On the first day of the fair's opening, the Vietnam booth stood out with its eye-catching basket of bright red dragon fruits. And after only a short time, Vietnamese dragon fruit products became famous throughout the fair. Visitors flocked in droves. The fair's organizing committee had to go to the Vietnam booth to register to welcome senior leaders and diplomatic delegations. Vietnamese dragon fruit products not only won the hearts of most visitors but also became the most prominent event of the International Fair "My Karachi-Oasis of Harmony" 2023, contributing to enhancing the reputation of the festival. market for the business community and local government leaders.
Promoting Vietnamese export dragon fruit products at the International Fair "My Karachi-Oasis of Harmony" 2023
After the 2023 International Fair "My Karachi-Oasis of Harmony" ended, Vietnamese dragon fruit products have taken another important step on the path to penetrating the Pakistani market. The Vietnam Trade Office in Pakistan hopes to receive cooperation and support from the Vietnam Dragon Fruit Export Association and Vietnamese and Pakistani businesses so that dragon fruits can be exported directly by sea to the Pakistani market./.
