Promoting consumption and promoting Tan Yen lychee brand

Currently, in Tan Yen district, Bac Giang province, the total lychee production area is 1,340 hectares, estimated at about 17 thousand tons, of which Phuc Hoa commune accounts for 680 hectares, mainly growing early lychees.

Right from the beginning of the season, local industries and authorities in the district proactively connected and sought markets. Of which, the domestic consumption market is expected to be about 9 thousand tons (accounting for 52% of total output), mainly wholesale markets, supermarkets, and shopping centers in big cities such as Hanoi and Ho Chi Minh City. Chi Minh, Quang Ninh, Hai Phong, Da Nang, ...

In order to maintain the brand of clean and safe lychee areas, the People's Committee of Tan Yen district has continued to focus on directing production and closely monitoring the use of pesticides in preventing pests and diseases on lychees. Control sampling, ensure improvement of food hygiene and safety quality of lychee products from now until the end of the season, focusing on production areas that meet VietGAP, GlobalGAP standards, and lychee export areas. In addition, the District People's Committee also proactively grasps the situation of lychee consumption through a number of businesses and cooperatives (Cooperatives) that produce and consume Phuc Hoa lychees. To date, there are 8 businesses in the survey area, with plans to export and consume lychees. Phuc Hoa Lychee Production and Consumption Cooperative alone is the focal point for over 10 thousand tons of consumption.

At the same time, Tan Yen District People's Committee has continued to do a good job of state management of input materials in the fabric production process to ensure food safety and hygiene and other export standards. Do a good job of investigating, estimating, forecasting, and detecting to recommend timely and effective technical measures for pest control to producers. Specifically, closely monitor and create favorable conditions for trade promotion, promote brand promotion, and sign product consumption contracts; Manage issues regarding labels, product packaging, and traceability; Increase domestic lychee consumption through wholesale markets in provinces and cities.

According to information from the People's Committee of Tan Yen district, the district will organize an early promotion of lychee consumption in 2023, expected to take place from May 25 to May 31, at the Cultural House of Lan Thinh village, Phuc Hoa commune. At the event, the district will display and introduce products, combining early ripe lychee and other agricultural products. Ecological and spiritual tourism model associated with agricultural products. The program also contributes to promoting the consumption of Tan Yen early ripe lychees in domestic and foreign markets associated with promoting lychee products; enhance exchange and cooperation to attract investment and promote trade; Developing and expanding consumption markets, creating opportunities for domestic and foreign businesses and traders to find partners and sign contracts to sell Tan Yen early ripe lychee products to farmers in the area.


 Author: Linh Le

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